Research and perspectives on Muslim audiences, markets and giving.
Friday studies how Muslim audiences decide, give, choose and respond. This is where we share the evidence and the interpretation behind our work.
Ramadan Wrapped 2024
Ramadan is not one marketing moment. This study tracks how British Muslims spend, judge brands and read representation across the season.
View report87%
said exchanging gifts at Eid was important in their household
Understanding Zakat Giving
Charity awareness, reported Zakat giving, donor priorities and past barriers among 500+ respondents.
Unlocking Islamic Finance in the UK
UK Muslim consumers' financial behaviour, trust and attitudes towards Islamic financial services.
Data becomes useful when it is interpreted.
A figure on its own rarely tells an organisation what to do. We read audience evidence in its cultural, behavioural and market context: what a community values, how a decision is really made, who is consulted along the way and what the category has trained people to expect. That interpretation is the difference between a number and a decision.
How Friday Insights worksNew research, when it publishes.
Occasional emails when a Friday study is released. Nothing else.