Muslim Giving Intelligence.
Understand how Muslim donors give, what drives their decisions and what to do next. Your own donor data, read with faith and cultural context, turned into fundraising decisions your team can act on.
A specialist application of Friday Insights, the intelligence capability inside We Are Friday.
Ramadan-only donors trending toward lapse
Largest group in the file, least stewarded after Eid.
A deeper read on faith-led giving.
Most fundraising teams know their income by campaign. Fewer can explain why a supporter gave once and never returned, or what happens to the relationship after Eid. Our Islamic giving research for Save the Children and our Muslim giving market mapping for UNICEF Australia began with the same questions.
Zakat confidence
Calculation, distribution transparency and the trust signals that decide whether Zakat is given to you rather than elsewhere. In our experience this is one of the biggest levers in Zakat-motivated giving, and the one most fundraising teams under-invest in.
Sadaqah and Qurbani behaviour
Frequency, gift value and repeat rates across non-obligatory giving and Qurbani appeals.
Trust and governance
Where reassurance, scholarly oversight and delivery evidence matter more than another ask.
Ramadan donors are not one audience.
Behavioural portraits, each with a clear rule behind it, so campaigns and stewardship can flex accordingly.
Final ten nights givers
Heavily concentrated in the last third. Steward with governance and impact, not urgency alone.
Zakat-motivated donors
Obligation-led. Reassure with distribution transparency and scholarly governance.
Emergency-responsive donors
Moved by crisis. Bridge into stewardship before the next appeal arrives.
Iftar and food programme donors
Concrete outcome givers. Show the meal, the family and the field.
Low-engagement Ramadan donors
Stewardship only. Rebuild the relationship before a second ask.
High-potential Ramadan donors
Repeat signals or higher capacity. Invite into a warmer journey.
Giving behaviour does not follow the calendar evenly.
Ramadan, the final ten nights, Qurbani, emergencies and winter appeals each carry different intent. We read the year the way donors live it.
Giving intensity across the year
Indexed against the peak month, illustrative donor file
Ramadan begins, early Feb (moon sighting)
Final ten nights and Eid, early Mar
Qurbani
Emergency appeal
Winter appeal
Illustrative shape for 2027, when Ramadan is expected to begin in early February and end in early March. Exact dates remain subject to moon sighting.
From data to decisions.
Donor and campaign signals become interpretation, then a short list of practical fundraising decisions, each one reviewed by our team before it reaches you.
How a signal becomes a decision
Donor exports, audience understanding and cultural moments in. A short list of decisions out.
Mid-campaign, not post-mortem.
The most valuable read on a Ramadan campaign is the one you get while it is still running. We look at the curve against plan, identify the point where a decision is needed and set out the trade-offs.
The decision stays with your team. We are not automating fundraising, and we do not claim continuous monitoring or real-time intelligence.
Where the relationship breaks.
Find where supporters are being lost, what is driving it and where intervention is most likely to make a difference. The views below are illustrative of the output, not results from a live client file.
Where supporters are being lost
Donor file, three giving years
Second gift within 12 months
Intervention priorityAny gift outside Ramadan
Intervention priorityActive 12 months on
HoldingGift after 24 months dormant
Intervention priorityRamadan-only donors are the largest group and the least stewarded.
Suggested journey- 1Thank properly within 48 hours, with the specific outcome funded.
- 2Report back after Eid with progress, not a new ask.
- 3Introduce the year-round need in early summer, framed as continuity.
- 4Invite into Qurbani or a regular gift where capacity signals support it.
Do this next. Test the post-Eid report against a held-back control group before rolling it out.
Guidance for your team to review and decide on. Nothing is sent automatically.
Muslim Giving Intelligence plugs into the rest of Friday Insights.
It is a specialist application, not a separate company or product. The understanding flows through segmentation, campaign analysis, journeys and leadership reporting.
Faith-sensitive groups feed the core segmentation model, and the same understanding shapes campaign reads and stewardship journeys. Ramadan performance, dependency risk and market signals in a form a board can use. Your donor data stays yours, and AI is used to help read it at scale, never to make the decision.
See what your donor data is telling you.
Bring us a question about your donors, your Ramadan performance or your retention, and we will tell you what can be answered with the evidence you already have.
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