We Are Friday
Our work

Work that
moves people.

A selection of our work across research, strategy and creative for some of the world's leading NGOs, charities and brands.

UNHCR
UN Refugee Agency

UNHCR

Three Ramadan campaigns. Multiple markets. A global Islamic philanthropy framework.

Multi-market Muslim audience partnership
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UNICEF Australia
Audience Intelligence

UNICEF Australia

Mapping the Australian Muslim giving landscape from scratch: demographics, ecosystem, HNWIs and Ramadan opportunity.

Australia's Muslim giving landscape mapped
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UNRWA
UN Relief Agency

UNRWA

Creative storytelling for one of the world's most scrutinised relief agencies.

2.3M
Muslims reached across digital and print
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Save the Children
Islamic Giving Research

Save the Children

Three markets. One question: are Muslims ready to give? An Islamic philanthropy research programme across the UK, USA and UAE.

3
territories researched across UK, USA and UAE
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Oxfam GB
International Charity

Oxfam GB

From audience research to Ramadan activation. A three-year strategic and creative partnership.

3
Years of end-to-end strategic and creative partnership
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Wahed
Islamic Finance

Wahed

Research, strategy and media execution for a Shariah-compliant investment platform.

794
Quantitative participants; 49 qualitative participants across 12 focus groups
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London's Air Ambulance Charity
Audience Intelligence

London's Air Ambulance Charity

A donor diversity research study to help London's Air Ambulance Charity reach new communities across the city.

19
Participants across two 90-minute focus groups
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UNICEF UK
Narrative Strategy

UNICEF UK

Words have power. Use them right. An Anti-Racist Tone of Voice guide and sector positioning framework for UNICEF UK.

5
core anti-racist communications principles
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Rotary GB&I
DE&I Strategy

Rotary GB&I

Diversity is not a destination. It is a direction. A DE&I strategy and research programme for Rotary in Great Britain and Ireland.

15
in-depth interviews across Rotary GB&I
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