Friday Research

Evidence on how Muslim audiences decide, give, choose and respond, published with the sample, the geography and the research date attached.

Consumer2024

Ramadan Wrapped 2024

Ramadan is not one marketing moment. This study tracks how British Muslims spend, judge brands and read representation across the season.

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Evidence

87%said exchanging gifts at Eid was important in their household

Consumer behaviour, purchasing, advertising and engagement during Ramadan.

Also published

GivingRamadan 2026

Understanding Zakat Giving

How do people choose where to give their Zakat? This study explores charity awareness, reported giving and the priorities, influences and experiences respondents say shape their decisions.

41.8%said helping those who need it most was their leading priority

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Financial servicesMarch 2025

Unlocking Islamic Finance in the UK

UK Muslim consumers want financial services that meet their values without asking them to compromise on price, service or digital experience.

20.4%trusted Islamic banks as much as mainstream banks

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Friday's own research sits underneath Friday Insights, where it is combined with client data and read in cultural, behavioural and market context.

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